Club VII™ is more than just a membership — it’s your all-access pass to the heartbeat of The VII Day Boutique™. Designed for those who live iconic, our Insider program gives you exclusive benefits, first looks, and members-only perks that elevate your shopping experience beyond the everyday.
Every week, The VII Day Boutique™ unveils a fresh edit of fashion, beauty, and home essentials. Products release every Thursday, and they’re available for only 7 days before moving to full inventory — or disappearing for good.
As a Club VII™ Insider, you don’t just shop the edits. You own them.
Early Access – Shop every weekly release before anyone else.
Exclusive Discounts – Enjoy Insider-only pricing and special offers across boutique categories.
Priority Access to Limited Releases – Be first in line for rare, limited-run pieces that sell fast.
Curated Insider Picks – Hand-selected recommendations just for our members.
VIP Only Events & Previews – From styling guides to surprise edits, Club VII™ members get the front row seat.
Our shopping model is fast-paced, editorial, and designed to keep your wardrobe, vanity, and home effortlessly fresh. But things move quickly — pieces rotate weekly, and the best deals don’t stick around.
That’s where Club VII™ comes in. Members don’t chase trends. They set them.
1. Join Club VII™ – Become a member in minutes.
2. Shop First – Get 24 hr early access to Thursday’s drop before it’s live to the public.
3. Vote + Influence – Coming Soon! Cast your vote each week to help decide which products earn the spotlight.
4. Save More – Unlock Insider pricing and exclusive deals not available anywhere else.
5. Repeat – A new week. A new edit. A new chance to shop iconic.
Club VII™ isn’t for everyone — it’s for those who want their closet, their vanity, and their space to feel ahead of the edit. This is where everyday shoppers become insiders, where style is about access, influence, and the thrill of exclusivity.
I created Club VII™ for the women (and men) who want to shop differently — who want access, exclusivity, and influence in what they wear and how they live. This club is about more than discounts; it’s about owning your edge, shaping the boutique, and living iconic. I can’t wait to see you inside.
— Lauren Price, Founder
Q: How much does Club VII™ cost?
A: Membership options will be available monthly or annually. Both give you full access to VIP perks, with annual members saving even more.
Q: When do I get early access?
A: Early access opens every Thursday morning, 24 hours before the boutique goes live to the public.
Q: Do discounts stack with sales?
A: Yes — your 10% VIP discount applies on top of boutique promos whenever possible.
Q: Can I cancel anytime?
A: Absolutely. Club VII™ is designed to be flexible. Cancel or upgrade your membership anytime.
Don’t wait for the drop — own it.